Syrena
Syrena

that marketplaces run on.

Make more revenue from your existing marketplace.

Make your marketplace agenticSee how it works

Built for marketplaces where connections create value.

Business outcomes

More transactions. Less manual work.

Your marketplace already has participants, relationships, and opportunities. Syrena turns more of them into transactions.

  • Increase transaction volume.

    Discover more relevant opportunities and convert more of them into transactions.

  • Grow marketplace revenue.

    Increase the commercial activity generated by your existing participants.

  • Improve engagement.

    Give participants timely, relevant opportunities instead of expecting them to continuously search.

  • Reduce operating costs.

    Automate repetitive qualification, introductions, coordination, and follow-ups.

  • Put existing data to work.

    Turn participant information and transaction history into actionable intelligence.

  • Scale without proportional headcount.

    Support more participants and opportunities without manually managing every connection.

One platform

From the data you have to more completed transactions.

Your marketplace already holds what it needs: who is on each side, what they want and what they have done before.

Syrena turns that into completed transactions.

Connect your marketplace data and define how your market works.

Syrena helps understand participants, identify opportunities and coordinate what happens next.

  1. Your marketplace

    • Participants
    • Profiles
    • Transactions
    • CRM
    • Activity
    • Preferences

  2. Syrena

    • Find
    • Qualify
    • Negotiate
    • Follow up
    • Learn

  3. More revenue

    • Opportunities
    • Introductions
    • Transactions
    • Engagement
    • Intelligence
Deployment

Deploy AI agents that create real transactions.

Give your marketplace agents that understand participants, identify opportunities, qualify both sides, and move transactions forward. Deploy through your existing platform or build directly on Syrena's infrastructure.

01 · Marketplace operators

I run a marketplace.

Connect your existing marketplace and deploy AI agents without rebuilding your platform.

Agents work across your participants, data, and workflows to discover opportunities, make connections, and increase transactions.

Connect your marketplace. Configure your agents. Start transacting.

02 · New marketplaces

I'm looking to build my marketplace from scratch.

Build your marketplace on Syrena's APIs and infrastructure, with agents working in it from the first day.

Participant intelligence, contextual memory, bilateral matching, agent coordination and transaction workflows come ready, so your team builds the product your participants see.

Build your marketplace. We'll power the intelligence.

Where agents work

Runs where your marketplace already operates.

Your participants shouldn't need another platform to benefit from AI. Syrena connects to your existing marketplace and lets agents interact through the channels your participants already use.

  • Your marketplace
  • Email
  • WhatsApp
  • SMS
  • Web
  • API

Your marketplace, now agentic.

Illustrative experience: Investment marketplace
  1. Investor AgentI've identified three companies matching your investment thesis. Two are actively fundraising, and one recently reached your preferred revenue threshold.
  2. InvestorWhich has the strongest traction?
  3. Investor AgentCompany A has grown revenue 32% quarter-on-quarter. Company B has stronger retention and is raising within your preferred ticket size.
  4. Investor AgentWould you like me to qualify their fundraising timelines?
  5. InvestorYes. Prioritise Company B.
  6. Investor AgentI'll confirm their current round, allocation availability, and mutual interest before recommending an introduction.

Opportunity identifiedQualification initiatedIntroduction pending approval

One intelligence layer. Every participant.

Agents understand who they're representing, what matters to them, and which actions they're authorised to take.

Then they act on it, qualifying each opportunity and moving it towards a transaction.

The Marketplace OS

The Agentic Marketplace OS.

Everything you need to operate an intelligent marketplace.

Introducing

Syrena Workspace

Your marketplace, its participants, and their agents, connected through one intelligence and execution layer.

  1. Every participant. Every opportunity. One evolving understanding.

    Connect profiles, interactions, preferences, requirements, and transaction history.

    Syrena builds contextual intelligence that agents can use to identify and qualify opportunities.

    Features

    • Participant profiles
    • Contextual memory
    • Relationship intelligence
    • Intent and preference signals
    • Transaction history
    • Continuous enrichment
The OS

Everything you need to make more from your marketplace.

Six layers that connect your participants, data and workflows, and turn them into completed transactions.

01 · Opportunity discoveryIllustrative

Find opportunities across both sides of the market.

Search finds who matches a filter on one side. Syrena weighs the needs and constraints of both sides to find the opportunities worth exploring.

CompaniesCandidates
  • Brightline
  • Fernhill Health
  • Tessellate
  • Candidate · J.M.
  • Candidate · A.R.
  • Candidate · S.K.

Tessellate and Candidate · S.K.

Fits both sides

Search asks who matches the filters. Syrena asks where both sides create value.

Use cases

Agents for every marketplace.

One platform underneath. Each marketplace gets agents tuned to its participants, transactions, and business model.

Explore use cases

Investment marketplaces

Turn investment opportunities into qualified conversations.

Understand investor theses, check sizes, founder traction, fundraising requirements, and mutual interest.

Agents discover relevant deals, qualify opportunities, and coordinate introductions.

  1. Discover
  2. Qualify
  3. Introduce
  4. Invest

Talent marketplaces

Turn talent pools into successful hires.

Understand candidate capabilities, employer requirements, compensation expectations, availability, and career objectives.

Agents identify mutual fit, qualify both sides, and progress hiring conversations.

  1. Discover
  2. Qualify
  3. Interview
  4. Hire

B2B marketplaces

Turn supply and demand into commercial transactions.

Understand buyer requirements, supplier capabilities, budgets, timelines, and commercial constraints.

Agents identify suitable partners, qualify requirements, and help move opportunities towards agreements.

  1. Discover
  2. Qualify
  3. Negotiate
  4. Transact

Professional networks

Turn relationships into opportunities.

Understand members, their objectives, expertise, relationships, and changing needs.

Agents identify valuable introductions, partnerships, and commercial opportunities.

  1. Discover
  2. Connect
  3. Collaborate
  4. Transact
Operator dashboard

Know what's happening across your marketplace.

Your marketplace generates valuable information every day. Syrena helps turn that activity into a clearer picture of what participants need, where opportunities exist and what needs attention.

AT

Acme Talent

Marketplace overview

Demo data

Participants

12,450

Active requirements

386

Opportunities

1,247

Awaiting approval

82

Opportunity pipeline

  • Identified1,247
  • Qualifying412
  • Ready for approval82
  • Introduced214
  • In progress131
  • Completed46

Activity

  1. 10:42Clarified candidate location requirements
  2. 10:38Identified 14 relevant candidates for the VP Sales requirement
  3. 10:21Followed up on 7 unanswered introductions
  4. 10:14Candidate confirmed interest in fintech opportunities

Opportunity

Qualified

Requirement · Brightline

VP Sales

B2B SaaS · Series B · London / hybrid · £140–170K

Candidate

Enterprise sales leader

£10M → £35M ARR · London · Actively exploring

Why this opportunity

  • Relevant sector experience
  • Compensation expectations align
  • Location compatible
  • Company prioritises scale-up experience

Introduce Brightline to J.M.?

Interest confirmed on both sides

SkipApprove introduction

Supply gap

12 companies are looking for AI engineering leaders. 4 active candidates meet the requirements.

  • Participant activity

    Understand who's active, what they're looking for and where engagement is changing.

  • Opportunity pipeline

    See opportunities identified, qualified, introduced and progressed.

  • Follow-up activity

    Understand which conversations are moving and where action is needed.

  • Marketplace demand

    Discover what participants want and where your marketplace may have gaps in supply.

  • Outcomes

    Track introductions, meetings and other meaningful results.

Supply gaps show up here first, so your team can recruit for them.

See how it works
Intelligence that compounds

Every interaction teaches your marketplace something. Every qualification reveals intent. Every introduction reveals interest. Every transaction reveals what works. Syrena turns those signals into intelligence that improves future opportunities.

  • One shared intelligence layer.

    Nobody starts from zero. What your marketplace learns about participants becomes available to authorised agents across relevant workflows. Preferences, constraints, previous interactions, and transaction history inform future decisions.

  • Agents that understand both sides.

    A good match is an opportunity where both participants have compatible objectives, requirements, and timing. Syrena evaluates both sides before recommending what happens next.

  • Intelligence that evolves.

    Participants change. Their requirements change. Their priorities change. Their availability changes. Agents can recognise relevant changes and surface opportunities when they become actionable.

  • Outcomes that improve matching.

    A declined introduction, a successful transaction, or a stalled conversation can reveal why an opportunity did or didn't work. That feedback helps improve future recommendations.

The more your marketplace transacts, the more it understands what makes transactions happen.

Discover
Qualify
Transact
Outcome
People and agents

Your marketplace. Their agents. One connected system.

People and agents work together across the entire transaction journey.

  • Participants

    Participants express what they need.

  • Agents

    Agents discover opportunities, qualify compatibility, coordinate communication, and recommend actions.

  • Marketplace operators

    Marketplace operators oversee performance, manage workflows, and control execution.

Illustrative example

Your team's Slack

# marketplace-ops

Acme Talent

4 members

Marketplace agentApp

Morning. I found 10 new matches overnight. These three are worth introducing today:

  • Northwind and Clara Ruiz94
  • Brightline and Candidate S.K.91
  • Fernhill Health and A.R.88
Approve all 3Review
M

Maya, operations

Approve all 3

Marketplace agentApp

Done. All three introductions are out. I'll follow up if anyone goes quiet.

3 introductions sent

Your phone

9:41

Acme agent

online

Today

What are the best moves right now?

08:12

Highest return first: 1. Nudge Leo at Northwind. Quiet for 6 days on a £1.2M round. 2. Chase the Brightline placement. Stuck in contract for 9 days. 3. Answer S.K.: asking about hybrid.

08:12

Do 1 and 2.

08:13

On it. Leo has his nudge, and the chase to Brightline is drafted for your approval.

08:13
Message

Your inbox

Inbox

This week: 3 missed opportunities

Marketplace agent

to the Acme Talent team

Hi team, here's what slipped:

  • 12 companies asked for AI engineering leaders. Only 4 candidates fit.
  • Two strong matches went unanswered for over a week.
  • Fintech investors are 3× more active than last month.
Every MondayReview the moves

  • Agents work on behalf of participants.

    Each agent understands its participant's objectives, preferences, and permissions.

  • Agents coordinate with other agents.

    When an opportunity emerges, agents can exchange authorised information, clarify requirements, and assess mutual fit.

  • People stay in control.

    Introductions, disclosures, commitments, and sensitive actions can require explicit approval.

  • Your marketplace captures the value.

    Interactions and transaction outcomes strengthen the intelligence available within your marketplace.

One marketplace. Every participant. Agents working towards transactions.

Integration

Work with what you've already built.

Connect your existing participant data, workflows and systems. Syrena starts from them, with nothing to migrate. If your team runs on it, we connect it.

CRMs

HubSpotSalesforcePipedriveAttioZoho CRMmonday CRMDynamics 365

Email and calendar

GmailOutlookGoogle Calendar

Messaging

SlackMicrosoft TeamsWhatsApp

Data and support

Google SheetsAirtableNotionZendeskPostgres

Plus CSV files and your own API. Connections run through Composio, so anything your team already uses can be added.

Deployment

From marketplace to agentic marketplace.

Connect your existing platform and start deploying intelligent transaction workflows.

  1. 01

    Connect

    Bring together participant profiles, marketplace data, interactions, and transaction history.

  2. 02

    Configure

    Define your marketplace's matching criteria, agent capabilities, permissions, and transaction workflows.

  3. 03

    Deploy

    Activate agents to discover opportunities, qualify participants, and coordinate next steps.

  4. 04

    Optimise

    Measure transactions, identify conversion bottlenecks, and improve performance using real outcomes.

Start with one workflow. Scale across your marketplace.

Book a deployment call
Get started

Your marketplace is ready for agents.

The participants are there. The opportunities are there. Give your marketplace the intelligence to discover them, the agents to qualify them, and the infrastructure to turn them into transactions.

The Agentic Marketplace OS.

Make your marketplace agenticTalk to our team