The right people on each side don't find each other, or the deal doesn't suit both. Your team searches, qualifies, messages, negotiates and follows up by hand, with a phone, a database, an inbox and a spreadsheet, and while they do, timing changes and deals go quiet.
100 opportunities, worked by hand
23reach an outcome. The other 77 just stop.
- 01Understand requirementsThursday
- 02Find potential matches2 hrs
- 03Qualify both sidesNext week
- 04Make introductionsNot sent
- 05Follow up3 days late
- 06Chase responsesNo reply · 6 days
- 07Progress opportunitiesOut of date
- 08Track outcomesRarely answered
| Step | Done by | Still moving | Lost | Why |
|---|---|---|---|---|
| Understand requirements | Call booked | 88 | 12 | Thursday |
| Find potential matches | Database search | 80 | 8 | 2 hrs |
| Qualify both sides | Calls with each side | 64 | 16 | Next week |
| Make introductions | Templated email | 51 | 13 | Not sent |
| Follow up | Reminder in the inbox | 42 | 9 | 3 days late |
| Chase responses | Third chaser | 31 | 11 | No reply · 6 days |
| Progress opportunities | Spreadsheet update | 26 | 5 | Out of date |
| Track outcomes | Asked by email | 23 | 3 | Rarely answered |
The result is missed deals and lost revenue from introductions that should have happened.
See what Syrena addsPlugs into the marketplace you already run.
Connect your CRM, inbox and spreadsheets and Syrena starts from the data you have. Nothing to migrate, and nothing new for your members to learn.
No engineering
Connect your tools in a few clicks.
Sign in to your CRM, inboxes and spreadsheets, and Syrena starts from the members, requests and deals already in them.
For your engineers
Send your own data through the API.
Push members, listings and events from your platform, and get every match and outcome back by webhook.
HubSpot
Salesforce
Gmail
Outlook
Slack
Microsoft Teams
WhatsApp
Google Sheets
Airtable
Notion
Zendesk
Postgres
Syrena reaches both sides by phone, WhatsApp, email and SMS, in your name.
What your marketplace can do with Syrena.
Today
Your team phones, emails and messages each side by hand
With SyrenaSyrena calls, messages and emails both sides for you
Qualifying calls
Syrena calls each side, asks the questions that qualify them and writes the answers into their record.
WhatsApp
Syrena answers questions and keeps each side moving on WhatsApp, under your name.
Your team's mailbox
Introductions and follow-ups go from your team's own inbox, and replies come back to the same thread.
New supply and demand
Syrena finds people outside your database who fit your live requests.
Your team decides which moves happen.
Syrena tells your team about new matches, deals that have stalled and opportunities nobody picked up, in Slack, on WhatsApp or in a weekly email. Your team approves the moves and Syrena carries them out.
Your team's Slack
# marketplace-ops
Acme Talent
Marketplace agentApp
Morning. I found 10 new matches overnight. These three are worth introducing today:
- Northwind and Clara Ruiz94
- Brightline and Candidate S.K.91
- Fernhill Health and A.R.88
Marketplace agentApp
Done. All three introductions are out. I'll follow up if anyone goes quiet.
3 introductions sent
Your phone
Acme agent
online
Your inbox
InboxThis week: 3 missed opportunities
Marketplace agent
to the Acme Talent team
Hi team, here's what slipped:
- 12 companies asked for AI engineering leaders. Only 4 candidates fit.
- Two strong matches went unanswered for over a week.
- Fintech investors are 3× more active than last month.
Built for the way your marketplace makes money.
Pick your market to watch Syrena take one request to a completed deal.
Acme Talent
Companies
Brightline
B2B SaaS · Series B
“We need a VP of Sales who has scaled enterprise SaaS. London, hybrid.”
Syrena takes it from here
Syrena at work
Syrena reads both sides
- Syrena reads both sides
- Syrena qualifies and negotiates
- You step in
- Syrena follows through
- BrightlineWe need a VP of Sales who has scaled enterprise SaaS. London, hybrid.
Candidates
Your category's first agentic marketplace hasn't been built yet.
Also for procurement, member networks and any market where two sides agree a deal.
Every outcome teaches Syrena what works in your marketplace, and your rules decide what needs a person.
Learns from every outcome
Accepted and declined introductions, replies and closed deals change how Syrena matches and follows up next time.
One record for the whole team
Every match, message, call and outcome sits on one record your whole team can see.
Your rules on every step
Your permissions decide what Syrena can share, agree and do, and which steps always need a person.
Every approval logged
Each action is recorded with who approved it, so you can always see why a deal moved.
Live in weeks, set up with you.
We connect your data, map how deals move in your marketplace and agree the approval rules with your team.
- 01
Connect your tools
We connect your CRM, inboxes and spreadsheets. Nothing is migrated.
- 02
Map your deal steps
Together we write down how a deal moves in your marketplace, from match to completion, and who approves what.
- 03
Run on live requests
Syrena works a set of real requests beside your team, and you review every match and message.
- 04
Go live
Syrena runs across your marketplace, and your team approves the steps you have chosen.
What marketplace operators ask us.
What is Syrena Marketplace OS?
Software that finds the opportunities in your marketplace's existing data, qualifies both sides, moves the negotiation on and follows each deal through to completion, within the permissions you set. Your team sees all of it in one view and approves what needs a person.
Do our customers have to change anything?
No. Syrena works from the data you already hold and speaks under your brand. Where you allow it, it can message each side by WhatsApp or email to answer questions and keep a deal moving.
Who decides what Syrena can do?
You do. Your permissions, approval rules and commercial terms decide what Syrena can share, agree to and do on each side's behalf, and which decisions always go to a person.
Why not build it ourselves, or point ChatGPT or Claude at our data?
A model can rank a list of profiles. Most of the work comes after the ranking: checking the fit from both sides, asking the questions that decide a deal, chasing replies, applying your permissions, and recording how every opportunity ended, including the declined and stalled ones, so the next match improves. Syrena does all of that, and your engineers don't have to build or maintain it.
Will my team get more matches than it can handle?
No. Your team gets a short, ranked list, and each match comes with the reason it fits both sides. A match only reaches a person once it has cleared both sides' requirements.
What do we need to connect?
Your existing tools: CRMs such as HubSpot, Salesforce, Pipedrive, Attio and Zoho; Gmail and Outlook; Slack and Teams; spreadsheets, Airtable, Notion, CSV files or your own API. Syrena also fetches new data where your records are thin, from LinkedIn, company websites and public records. Connections run through Composio, so if your team uses a tool, we can connect it. There's nothing to migrate, and every move and outcome syncs back to your CRM.
Does it get better over time?
Yes, from your own results. Introductions that got a yes, drafts that got a reply, deals that closed and matches your team turned down all change how it matches, nudges and drafts, so it gets more accurate the longer it runs in your marketplace.
What kinds of marketplaces is it for?
Any marketplace where two sides need to find each other and agree something: talent and executive search, expert networks, investment, M&A, home services and procurement.
Has this been proven?
On our own marketplace first: Ren, Syrena's marketplace for founders and investors, runs on the same system. We can walk you through it on a demo.
What does it cost?
Pricing is custom, set by your deals: how many you run, what they are worth and how you earn on them. Tell us how your marketplace works and we'll put a price to it.
Make more revenue from your existing marketplace.
Tell us how your marketplace works and we'll show you where Syrena adds completed deals.
Founder or investor? Meet Ren