Here's what changes.
Each participant's agent talks, negotiates and transacts on their behalf, even when they're not logged in. Compare the same journey in a traditional marketplace and an agentic one.
Connect your data. Your marketplace does the rest.
No migration, and no new app for your participants. Plug Syrena into what you already run: it starts working on day one, and gets better with every result.
- Illustrative example
HubSpot
Salesforce
Gmail
Slack
Also connects
PipedriveAttio1,240 participants read · 2 sides mapped
Zoho CRM
Outlook
Microsoft Teams
Google Sheets
Airtable
NotionCSV files, your API, and more01
Connect what you already have
Your participants already live somewhere: your CRM, your inbox, Slack, a spreadsheet, your own system. Syrena reads them where they are.
HubSpot, Salesforce, Pipedrive, Attio, Gmail, Outlook, Slack, Teams and more. If your team runs on it, we connect it. Nothing to migrate.
- Illustrative exampleBrightline's agentSeries B, London, hybrid three days, £140–170K. Open to it?S.K.'s agentIn range, and a scale-up is exactly what S.K. wants.Strong fit on both sides92
02
Every participant gets an agent
Each agent knows its person's goals, limits and timing, and works for them whether or not they log in.
The agents find each other, talk it through and judge the fit on both sides before anyone is introduced.
- Illustrative example
Good morning. Three moves today:
- 3 introductions ready to approveReview
- Brightline and S.K. quiet for 5 daysNudge
- Is S.K. open to hybrid work?Answer
03
Your marketplace agent tells you the next move
Every day it lays out what to do: introductions ready to approve, deals that have gone quiet, the one fact it needs from you.
Ask it anything about your marketplace and it answers from your data.
- Illustrative example
To Brightline, S.K.
Subject Introduction: Brightline and S.K.
Hi both, introducing you as promised.
S.K. has scaled two enterprise sales teams in London and is open to a Series B role, hybrid three days…
EditApprove and sendSynced to HubSpot · stage moved to Introduced04
Drafts, ready to send
Introductions, nudges and follow-ups arrive written, within each side's rules. Approve, edit or send.
Every move and every outcome syncs back to your CRM on its own.
- Illustrative example
- Introduction accepted
- Draft replied to in 2 hours
- Match passed on: wrong stage
- Deal closed
Next matches weigh what worked05
It learns from every result
Which introductions got a yes. Which drafts got a reply. Which deals closed, and which matches your team passed on.
All of it goes back into matching, so next month's matches are better than this month's.
Profiles, search bars and inboxes all assume a person is there to log in, browse and reply. Increasingly, they won't be. Agents don't browse.
- 01
Participants stop logging in
People are handing the work to agents. A marketplace that only works when someone is present starts to feel empty.
- 02
Agents go where they can work
They favour marketplaces that let them talk, negotiate and transact. The rest get routed around.
- 03
First movers set the standard
In every category, the first agentic marketplace resets what participants expect from all the others.
The question isn't whether your participants will use agents. It's whether those agents work in your marketplace.
Today, participants do the work for transactions. They'll soon expect it to be automatic.
Imagine a talent marketplace. “We need a VP of Sales who has scaled enterprise SaaS. London, hybrid.”
Traditional marketplace
10 steps, run by hand.
- 01A company sends over a VP Sales requirement
- 02Someone searches the database
- 03Someone builds a shortlist
- 04Candidates are contacted one by one
- 05Responses are chased
- 06Interest is checked by phone
- 07Introductions are arranged
- 08Feedback is collected
- 09A candidate goes quiet
- 10Someone follows up again
The company tells its agent what it needs
Its agent finds candidates' agents across the marketplace
The agents talk: requirements, availability and interest
The agents negotiate terms within each side's rules
A person approves the introductionYou decide
The agents book the interview
The agents follow up and record the outcome
Everyone stays represented, even when nobody logs in
7 steps handled by agents. 1 decision stays with people.
Syrena creates more opportunity from the same user base.
The same journey, agent to agent.
Both sides represented by their own agent, the right match found and agreed, and a person brought in only when it matters.
Acme Talent
Companies
Brightline
B2B SaaS · Series B
“We need a VP of Sales who has scaled enterprise SaaS. London, hybrid.”
Their Acme agent takes it from here
Agents at work
Agents know their side
- Agents know their side
- Agents talk and negotiate
- You step in
- Agents transact
- BrightlineWe need a VP of Sales who has scaled enterprise SaaS. London, hybrid.
Candidates, each with an agent
It doesn't stop at the match.
Discovery, matching, negotiation and follow-through change first. Everything that depends on them changes next.
Participants
Represented only while they're logged in
Represented by their own agent, around the clock
Engagement
Drops when people stop logging in
+76% month-three retention on our own marketplace
Revenue
Only from the deals people find time to chase
From every opportunity the agents can work
Cost to operate
Grows with the team and tools coordinating it
Agents take the coordination work
What you know
Profiles and page views
Live demand, supply gaps and what's progressing
Every month on the left is a month of opportunities that never happened.
Ready to make your marketplace agentic?
The marketplaces that move first will set the rules for everyone else. Show us how yours works, and we'll show you what Syrena could do for your participants, your team and your business.
Founder or investor? Meet Ren